Check out a behind the scenes look into the Master's Program

The University of Oregon has partnered with the sports product industry’s best to offer the first-of-its-kind Master of Science in Sports Product Management in Portland, Oregon. Come be a part of our relentless pursuit of excellence.

Join future sports product industry leaders and propel your career with hands-on learning from experienced industry veterans.

18-Month Master's Program Timeline

Learn all the skills required in the complete life cycle of sports apparel, footwear and equipment during an immersive 18-month program taking place over six 10-week sessions starting in September. Click here to see classes covered during the 18-month program.

  • Strategy
  • Ideation
  • Execution
  • Internship
  • International
  • Project
  • Career
Understand the beginning of the product process with how consumer insights drive strategic and brand planning.Turn ideas into reality through product development, product design, materials selection, and product marketing.Bring ideas to market through supply chain, merchandising, retailing, costing, ethics and legal considerations.Real world experience. Mandatory for all students. International students intern for a U.S.-based sports product company. Domestic students are encouraged to intern for a foreign-based sports product company.Learn about managing global business, consumer behavior, European retail, Asian manufacturing, cross cultural experience, and industry tradeshows.A program-long team project that culminates with prototype, business plan, and presentation to industry professionals.Job placement is a key component of the program. Students are matched with an industry mentor and visit sports product companies throughout the 18 months. Priority is placed on ensuring students best leverage the degree into a lucrative position.

“Anyone who earns a spot in this program will be part of an elite group that is highly targeted by sports product company HR managers.”

—Jennifer Ferguson, CEO Handful, Inc.

Long-term Career Advancement

Program graduates are prepared to enter the following types of positions in the sports product industry:

  • Product Line Management
  • Product Development
  • Product Merchandising
  • Product Innovation Management
  • Materials Management
  • Product Engineering
  • Demand Planning
  • Product Sourcing & Costing
  • Retail Management
  • Brand Management
  • Factory Management
  • Sustainable Supply Chain Management
The process of using consumer insights and market research to build and manage a product line. Once a product line is built other factors must be considered including: pricing, forecasting, marketing, sales, and retail.The complete process of making designers dreams come true by bringing a new product to life. This includes idea generation, market research and analysis, as well as product design, engineering, materials, costing, and manufacturing prototypes for consumer testing.How a product is presented to make it more appealing to the target consumer. This can be done at a retail in-store level and/or on-line in how products are presented digitally.The creation and introduction into the market of a product that is either new or improved. An emphasis is on new and innovative ways to create and/or introduce the product to market.Decisions related to the selection and utilization of materials used in the product creation process.Sports Product Engineers work with design and marketing to engineer and test prototypes that meet the performance needs of athletes. A business-planning process that results in a product demand forecast. Understanding product demand aids in the planning of production, inventory, sales, and service needs.Sourcing; the procurement practices aimed at finding, evaluating, and engaging suppliers of products and materials. Costing; the process of determining product cost.The business of day-to-day retail store operations. This involves product management, product merchandising, human resources, store operations, and customer service.A marketing function that looks at how a brand is positioned in the market and how to best connect with the brand’s target consumer.Overseeing, designing, and controlling the process of goods production. Utilizing lean manufacturing to ensure optimal efficiency in terms of how inputs (materials, labor, energy) are converted to outputs (goods).A focus on optimization of limited resources such as water and energy, as well as, the reduction of waste in the product supply chain.

Throughout the program students receive support to help them achieve their internship and post-graduation career goals.

What is Sports Product Management?

  • SPM Internships Learn about the internship program - a key component of the SPM program that helps students gain hands-on industry experience.
  • Keen footwear product team explains the footwear product creation process.
  • Nike SB 's product team explains how they create product for athletes like skateboarding great Paul Rodriguez.
  • adidas ' Smart Ball product team gives the inside scoop on the creation process behind their innovative ball technology.

Experienced Instructors

We are the best and deliver the best.

The industry’s top talent educate future leaders through experiential education grounded in innovation, sustainability, and global business perspective. Educators in our program all hold a master's degree or PhD and bring real-world experience and teaching expertise.

Our instructors have extensive professional experience working in leadership roles within various functional areas of large and small sports product companies.

We match the hands-on expertise of our instructors with PhD professors who are subject-matter experts and internationally recognized for their research in sports apparel, footwear and equipment.

All educators in our program have impressive teaching experience and have been carefully selected based on being experts in what they’re teaching, being great motivators, and having a sincere interest in mentoring and advising students on their future careers.

Click here to see our instructors in action.

Leaders of Today Shaping Leaders of Tomorrow

Industry leaders shaped the creation of the University of Oregon Sports Product Management Program and are involved in designing and teaching the curriculum. The Sport Product Management Industry Advisory Board is a select group of senior professionals who help steer the Program.

2016-2017 Advisory Board Members include:

  • adidas
  • Nike
  • Columbia
  • Dakine
  • Handful
  • Under Armour
  • Yakima
  • Benchmade
  • Looptworks
  • Arc'teryx
  • Cairn
  • CamelBak
  • Hydro Flask
  • Icebreaker
  • Intel
  • Mizuno
  • New Balance
  • Peter Wallmark and Associates
  • Sports Gear Co., LTD
  • Texon
  • Sketchers
  • Restoration Media
  • Danner
  • OluKai
  • Brooks
Steve Vincent SVP FutureMindy Davis Human Resource DirectorTobie Hatfield Athlete Innovation DirectorSteve Nichols VP Nike Global Sales Director of Foot Locker Inc.Kelly Hibler VP Nike Global Basketball FootwearKate Delhagen Global Digital Sales DirectorScott Welch VP Global Corporate Relations ManagerMichelle Aubrey Senior Director, Distributors LAAPShawn LaRowe Global VP of Apparel, Equipment and AccessoriesJennifer Ferguson Founder & CEOJoan Anderson Sr. Director Material Innovation, FootwearAntonio Zea, Jr. Sr. Director, Global Football FootwearRick Anguilla Senior VP, Brand StrategyJoel Grabenstein Category DirectorDavid Fee VP Sales & MarketingScott Hamlin Co-founder & CEOLaura Appleton ‎Talent Acquisition and Development ManagerBill Inman Brand RelationshipsKerri Tuuri VP HR and Corporate AdministrationJon Austen Sr. Director of Product ManagementJoe Smith Director of ProductGerard Smith Sr. Global Product DesignerEric Lewallen Sports Product Innovation, Wearable ElectronicsTodd Lewis VP, Running Footwear & DesignDavid Higdon VP, Integrated Marketing CommunicationsJonathan Yones Sr. Product Manager - Training FootwearPeter Wallmark PrincipalShirley Justice President Global Strategy & OperationsSteve James Commercial DirectorAdan Villalobos Director of Talent AcquisitionKurt Stcokbridge Footwear Development Vice PresidentKimberly Barta Senior Global Brand DirectorNic Pardon Founder & CEOSteve Belatti VP of ProductKerry Konrady Marketing DirectorKevin Gosney VP, Global Supply Chain

A Portland Homebase With a Global Reach

Portland, OR is an alpha cluster in the sports product industry. Of the 800+ sports product related companies in Oregon, 90% are located in the greater Portland area, which is home to companies like Nike, adidas, Columbia, KEEN, Icebreaker, and more.


There Is No Substitute For Making It Yourself

Two of the most unique parts of the Master of Science in Sports Product Management Program are the White Stag Innovation Lab and Go-to-Market Education Plan.

The White Stag Innovation Lab is a product-making space that provides students with hands-on experience in concept ideation and execution. Students use specialized equipment to design, make, and test prototype sports apparel, footwear and equipment.

The Go-to-Market Education Plan provides students with hands-on experience in store design, layout, inventory management, merchandising, product mix, profitability, and marketing through classes, trips, and a retail lab.

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